Insights from 200 marketing leaders demystify a high-value marketing channel Direct mail is frequently thought of as “old-fashioned” marketing. Yes, we get generic coupons in the mail, and retail catalogs over the holidays, but when marketers are looking to do more than… Continue Reading »
A common pattern in automated testing is to clear the database state before every test runs. This ensures that the tests remain robust and immune to side-effects of adjacent tests. While a clean database state for every test is beneficial in this… Continue Reading »
We’re excited to announce that we recently open-sourced pg_insights, a library of SQL snippets that aid in Postgres administration. Over the past few years, we’ve curated these scripts from across the internet in addition to concocting our own. They have proven invaluable… Continue Reading »
Digital channels are overcrowded; marketers are searching out for the next breakthrough channel, where they can seamlessly increase customer engagement. Direct mail has always been a channel that has resonated with consumers in a unique manner and through continuous technological advancements, it’s… Continue Reading »
Today, we’re launching the Lob Partner Program to accelerate the growth of our technology, integration, and consulting partners. Lob services thousands of companies like Booking.com, HelloFresh, and Counsyl, providing them the ability to automate offline communications with their customers through our APIs… Continue Reading »
From legally required notices to postcards that engage your (potential) customers to invoicing letters and everything in between, direct mail is an effective communication channel. However, it can leave you at the mercy of human error, when mail boomerangs back marked “return… Continue Reading »
It’s natural to think of direct mail marketing as the retail flyers and credit card offers that hit our mailboxes on a daily basis. However, postal addresses, with their unique connection to a physical place can help bridge the gap between the… Continue Reading »
How AI, blockchain, and digital assistants are shaping the future of digital banking. How small banks and lenders can bridge the digital divide with their larger competitors. How banks and fintech startups are expanding investment into user experience. There were a lot… Continue Reading »
With the proliferation of third-party APIs and microservice architectures, modern web servers can make as many outgoing HTTP requests as the number of incoming HTTP requests they serve. A typical web application can interact with third-party APIs to handle payment processing, send… Continue Reading »
Marketers are always looking for new opportunities to break through. As consumers get increasingly inundated with digital marketing messages, it’s hard to capture their attention—even if your messages are relevant and compelling. Messaging fatigue is real, and when you are one of… Continue Reading »
Humans of Lob is a project dedicated to getting to know our Lobsters on an individual level. For our seventh entry, we sat down with Sales Operations Manager Amanda Garza. What was your childhood like? Hot. I lived in south Texas, so… Continue Reading »
I was born and raised in Southern California. My mother was Hawaiian-born Japanese, and from the time I was a baby I would fly to Kona to visit family. No transpacific trip was possible without my mother making a Japanese-Hawaiian staple: spam… Continue Reading »
We at Lob are excited to kick off our Q1 event series at eTail West! Curious to see how automated direct mail will impact retail growth strategies in 2019? Here are a few ways you can connect with Lob at eTail West… Continue Reading »
