Insights from 200 marketing leaders demystify a high-value marketing channel Direct mail is frequently thought of as “old-fashioned” marketing. Yes, we get generic coupons in the mail, and retail catalogs over the holidays, but when marketers are looking to do more than… Continue Reading »
Abandoned shopping carts can feel unavoidable for eCommerce retailers. Study after study shows that an abandoned cart doesn’t always translate to a lost sale, but with trillions of dollars being left in carts every year, addressing this problem is well worth your… Continue Reading »
Thousands of retailers gathered this year for eTail East to share their insights and experiences. With hundreds of panels, it’s impossible to catch all of the great talks that happened at the event! We’re sharing one of our favorites, hosted by Lob’s… Continue Reading »
The way consumers shop is changing. The rise of subscription services and mobile purchasing has made establishing an outstanding customer experience a critical requirement for any company— and one that has a powerful impression on a brand’s perceived value. While these trends… Continue Reading »
With topics ranging from customer acquisition to marketing team design, CommerceNext is a conference made for modern marketers. Couldn’t make it this year? Lob has got you covered! We hosted a panel discussion on direct marketing and connected with tons of folks… Continue Reading »
This past quarter, we’ve been busy pushing the envelope on how to modernize intelligent direct mail, and want to share what we’ve been working on. Expect updates every quarter that highlight product updates for both our address verification and print & mail… Continue Reading »
A common pattern in automated testing is to clear the database state before every test runs. This ensures that the tests remain robust and immune to side-effects of adjacent tests. While a clean database state for every test is beneficial in this… Continue Reading »
We’re excited to announce that we recently open-sourced pg_insights, a library of SQL snippets that aid in Postgres administration. Over the past few years, we’ve curated these scripts from across the internet in addition to concocting our own. They have proven invaluable… Continue Reading »
Digital channels are overcrowded; marketers are searching out for the next breakthrough channel, where they can seamlessly increase customer engagement. Direct mail has always been a channel that has resonated with consumers in a unique manner and through continuous technological advancements, it’s… Continue Reading »
Today, we’re launching the Lob Partner Program to accelerate the growth of our technology, integration, and consulting partners. Lob services thousands of companies like Booking.com, HelloFresh, and Counsyl, providing them the ability to automate offline communications with their customers through our APIs… Continue Reading »
From legally required notices to postcards that engage your (potential) customers to invoicing letters and everything in between, direct mail is an effective communication channel. However, it can leave you at the mercy of human error, when mail boomerangs back marked “return… Continue Reading »
It’s natural to think of direct mail marketing as the retail flyers and credit card offers that hit our mailboxes on a daily basis. However, postal addresses, with their unique connection to a physical place can help bridge the gap between the… Continue Reading »
How AI, blockchain, and digital assistants are shaping the future of digital banking. How small banks and lenders can bridge the digital divide with their larger competitors. How banks and fintech startups are expanding investment into user experience. There were a lot… Continue Reading »
