Carewell is an online retailer of healthcare products that takes pride in being a trusted resource to caregivers— their primary mission is to improve the lives of caregivers and help them provide better care to their loved ones. To differentiate themselves from… Continue Reading »
When a person opens their mailbox the first thing they often see is a collection of envelopes, postcards, and catalogs. Postcards and catalogs convey their importance through imagery, however letters are often delivered in plain, indistinguishable envelopes. This represents a huge missed… Continue Reading »
This past quarter, we’ve been busy pushing the envelope on how to modernize intelligent direct mail, and want to share what we’ve been working on. Expect updates every quarter that highlight product updates for both our address verification and print & mail… Continue Reading »
The days are getting shorter and the chance that you’ll hear a “jolly” song while running errands is ever increasing. That’s right, the holiday season is approaching. According to Adweek, 95% of retailers say that their holiday campaigns are their most effective,… Continue Reading »
A geocode is the latitudinal and longitudinal coordinates of a physical location and differs from an address as it is universally standardized, and doesn’t need to adhere to regional formatting. Geocodes are frequently referenced in location-oriented mobile applications + online services, and… Continue Reading »
Abandoned shopping carts can feel unavoidable for eCommerce retailers. Study after study shows that an abandoned cart doesn’t always translate to a lost sale, but with trillions of dollars being left in carts every year, addressing this problem is well worth your… Continue Reading »
Thousands of retailers gathered this year for eTail East to share their insights and experiences. With hundreds of panels, it’s impossible to catch all of the great talks that happened at the event! We’re sharing one of our favorites, hosted by Lob’s… Continue Reading »
The way consumers shop is changing. The rise of subscription services and mobile purchasing has made establishing an outstanding customer experience a critical requirement for any company— and one that has a powerful impression on a brand’s perceived value. While these trends… Continue Reading »
With topics ranging from customer acquisition to marketing team design, CommerceNext is a conference made for modern marketers. Couldn’t make it this year? Lob has got you covered! We hosted a panel discussion on direct marketing and connected with tons of folks… Continue Reading »
This past quarter, we’ve been busy pushing the envelope on how to modernize intelligent direct mail, and want to share what we’ve been working on. Expect updates every quarter that highlight product updates for both our address verification and print & mail… Continue Reading »
Insights from 200 marketing leaders demystify a high-value marketing channel Direct mail is frequently thought of as “old-fashioned” marketing. Yes, we get generic coupons in the mail, and retail catalogs over the holidays, but when marketers are looking to do more than… Continue Reading »
A common pattern in automated testing is to clear the database state before every test runs. This ensures that the tests remain robust and immune to side-effects of adjacent tests. While a clean database state for every test is beneficial in this… Continue Reading »
We’re excited to announce that we recently open-sourced pg_insights, a library of SQL snippets that aid in Postgres administration. Over the past few years, we’ve curated these scripts from across the internet in addition to concocting our own. They have proven invaluable… Continue Reading »
